Bike Therapy is a new bike shop in Morgan Hill, California's Granary District. Their goal is to help everyone, age of 2 and 99, discover the joys of pedaling, on the trails or on the road. They want to make every part of the experience enjoyable and easy, from choosing the right bike and gear, to correct fit, to reliable repair. In addition they are building a strong bike community in Morgan Hill by offering group ride, classes and sponsoring the high school mountain bike team.
Initially they asked us to design their logo. They wanted something that was approachable and would convey their interest in being a bike shop for everyone, and the joy of being on a bike as well as their place in Morgan Hill, California. In addition, they needed something that would work in a variety of sizes and orientations.
Once we finished their logo they came back for more. We designed their bike kits, socks, water bottle graphics, signage, business cards, posters, flyers, and other marketing materials.